| The intention of this project is to analyze the actual E-commerce and data analytics market to establish a company that can provide these services.Additionally,it will be explained how the growth hacking mindset mixing with the previous innovations will help the enterprise to add value to the final customer.Nowadays,the E-commerce market is very profitable but not all the companies around the world haven?t decided to invest in,only 20% of them have implemented a strategy but the tendency to do it is very positive thanks to the digitalization and other factors such as internet penetration.However,the importance of this project is: how the proposed firm will be attractive for the market and succeed on it.The proposed company it is mixing new innovations,data analytics and growth hacking,with the current E-commerce market.Those tendencies together are proposing to gather vital and new information that in the past was impossible to obtain about the final buyer.This will let to take smart decisions and increase the customer satisfaction.The research was done through the tendencies previously mentioned and how these will change the market and why these are important for the companies to succeed.Additionally,those were selected because the owner of this project worked in a digital marketing firm and he is also a software developer.These are the skills required to work in an electronic commercial environment.The key impact of the project is a clear picture of the growing E-commerce market and how together with other factors,data analytics and growth hacking,are going to be differential factors to compete.The electronic commerce is very positive,and the companies are just waking up to invest in.These arguments and others that will be showing in the project have let to conclude that a firm offering the development of E-commerce platforms together with the data analysis and growth hacking skills will be attractive for the enterprises and succeed in the market. |
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