Research On Development Tactics Of Securities Margin Business Of H Securities Company

Securities margin trading is the most new securities business in our country,and has characteristics or advantages such as expand securities market,speed up the circulation and stable trading,reduce the risk,so become one of the rapidly growing business in the field of securities recently.H securities firm conducting securities margin trading since 2012,has obtained certain result in business and management benefit,but also limited by their resources and management,and affected by the national security environment and situation.How to strengthen business operation management,break through business development trap and realize leap-forward development of margin financing business has become a difficult problem for H securities company.The life cycle,product/business life cycle and SWOT analysis method are introduced first.Then the overall development status of H securities company is analyzed in detail from the aspects of operating status quo and development,business service and management,business development and so on.By applying SWOT method,the company has an advantage in business layout,business quality and quantity,and business service management innovation.And has disadvantage such as total volume and market share,margin business balance,customer development performance.For H company,environment is improved increasingly,and financial investment is still popular,risk control is more canonical,but it still facing the customers affected by the psychological,competitive gap,such as barriers to market development challenges.Based on the current situation analysis and SWOT analysis,further from the balance of strategic planning,business,human resources management,performance incentives,risk control and other aspects to improve H securities margin business management advice.The article applying life cycle theory,SWOT analysis method and comparison analysis method,get comprehensive and accurate analysis for H securities company the developmental status of securities margin trading company,and deepening the research on the theory of margin.At the same time,made H securities company as an example,can help improve business management directly in securities margin trading,also provide the certain reference value for the similar securities companies.