Research On Product Innovation Of A Bank In Suzhou

In recent years,Chinese people's living standard continues to rise.The residents of China's personal consumption concept has virtually changed.People started in the premise of reasonable estimates of their own ability.And they have paid more attention to the pursuit of happiness.But the commercial bank personal loans has become one of the ways to meet the consumption of people model.Over the years,Suzhou A bank in the economic and financial new normal background and increasingly fierce competition in the financial industry has achieved good business performance.In the system and the industry it has set up a leading edge and brand image.Based on the analysis of the current situation of the development of personal loans in Suzhou A bank,this paper summarizes the innovative achievements of personal loan products.Thus highlighting the efforts made by the A Bank of Suzhou in the development of personal loans and some achievements obtained.In addition,the paper also analyzes the problems and causes of the innovation and development of Suzhou A bank's loan business.The main problems are the higher access threshold,lower proportion of loans,higher proportion of personal housing loans,and weak technical ability of system development.At the same time,according to the problems and experience from home and abroad,we put forward some suggestions for innovation of Suzhou A bank's personal loan product innovation.These suggestions are from different aspects,which include product design,internal and external integration,technology development and team training.