Comparison Of Tencent's Mobile MOBAs Kings Of Glory And Arena Of Valor And Their Popularity In Domestic And International Markets

In this dissertation the author examined the case of Tencent's popular games in the genre of mobile online battle arena(MOBA)."Kings of Glory"(KOG)became one of the most successful mobile games in the world,but it was available only in China,so to diversify company's market presence,Tencent launched the game called"Arena of Valor"(AOV),available for different regions of the worlds except for Mainland China.The author did the research of the creation and evolution of the genre of MOBA,examined some examples of modern MOBAs for PC and mobile phones and characterized the current situation in MOBA genre.To understand the reasons of KOG's massive success in China,the author analyzed KOG's gameplay and audience and revealed key factors that made the game so popular in domestic market.Then the author analyzed AOV,compared it to KOG and found whether the same popularity factors could add to AOV's possible success in the international market.It was found out that KOG and AOV were two different games with very similar gameplay.AOV didn't have some of the components that made KOG very popular in China,but it could become the world-famous brand because of the decent quality of gameplay,reasonable monetization system and cybersport potential.It could be suggested that one of the possible challenges for Tencent would be the integration of KOG and AOV and the unification of their game community around the world,because in other case it could affect both games overall performance and future prospective.