Sp2.0 Era Shenzhen Tencent's Mobile Value-added Business Development Strategy

This article research mainly aims at the middle and small scale motion increment service provider, attempts to spread the news for model case company-Tencent provides in detail the analysis and the effective countermeasure under its specific strategic reforming background.First, the paper introduced the value chain theory and the theory of competition strategy in detail to provide the necessary theoretical research base. Subsequently, from companies facing internal and external pressure on the Tencent, the paper analyzed the necessary need of strategy reforming. Then, based on internal company environment and the external environment analysis, the strategic restructuring of the company was made and a breakthrough was got-the marketing strategies for companies in a strategic conclusions. Finally, in response to corporate strategy and restructuring a company's actual situation, the paper made clear strategy in response to and in accordance with scientific marketing strategy development methodology for Tencent at SP2.0 Time. The new strategy was called Different Innovative Marketing strategy.And also the paper provided an effective response and suggestions in the end.The paper will have the greatly strengthened theory significance for the later country correlation department standard migration increment service market operation, the formulation effective policy as well as the motion increment service industry healthy development.