Research On Synergy Effect Of Transnational Merger And Acquisition In Household Electrical Appliance Industry

Technological innovation and foreign market development are the important ways for the further development of China's household electrical appliances industry.Transnational merger and acquisition is an important measure to accelerate the realization of technological innovation and the development of new markets.In recent years,the transnational merger and acquisition cases in the household electrical appliance industry have come out in an endless stream,but there are still a few cases that can achieve success.After cross border mergers and acquisitions,one of the important signs to evaluate whether the merger is successful is whether there is a synergy effect.Therefore,the analysis of synergy effect has a strong practical significance for mergers and acquisitions.Haier,s acquisition of universal household appliances is the largest cross-border acquisition case in the appliance industry.This paper chooses this case to study the synergy effect of cross border merger and acquisition.After a thorough understanding of the background of the household electrical appliance industry and the analysis of the situation and the specific transaction process of the two parties in the merger and acquisition,it is found that there is no agreement on the measurement of the synergy effect at present,5o after the comparison and analysis of the various methods,the financial index analysis method and the economic value added are finally selected.The method is calculated for the selected cases.Compared with the operation status of Haier after merger and acquisition of general appliance,the index before and after merger and acquisition,and the same period index of other enterprises in the household electrical appliance industry,this paper demonstrates the concrete performance of the merger in three aspects,such as operation coordination,management synergy and financial synergy.This paper holds that Haier has succeeded in acquiring GEA.Haier not only combines the advantages of GEA,but also realizes the complementary resources of the two companies.Both the financial indicators and the economic value added change trend of the two companies are good.Haier not only increased its brand influence,but also improved its capabilities.The research ideas and empirical results proposed in this paper can provide reference and reference for cross-border mergers and acquisitions in home appliances and other industries.