The Study On The Impact Of Similar Financial Pattern On The Benefits Of China's Appliance Enterprises

Appliance enterprises are playing an increasingly important role in the development of modern national economy.Meanwhile,they are also playing an important role in realizing the great rejuvenation of the Chinese nation and "people's demand and yearning for a better life".However,with the increasingly fierce competition in the market,most appliance enterprises are facing urgent problems that need to be solved,such as meagre profits,slow efficiency growth and so on.Similar financial pattern provides a new idea for appliance enterprises struggling to find a solution.As an innovative financial pattern of appliance enterprises,it occupies the funds of upstream suppliers and downstream dealers.In order to realize a large number of floating funds for a long time,it provides a driving force for appliance enterprises to expand their business scale,expand sales channels and improve their management level.Haier relies on its own great reputation,has a strong control over the channel,so that the function of the similar financial pattern can be brought into play.This paper summarizes the previous research results,combs the relevant theoretical basis and meaning classification of the similar financial pattern,and then introduces the development,operation status and financial characteristics of Haier.Then,by comparing the payable and prepaid items of Haier and its competitors in the year of 2014-2017,this paper analyzes Haier's similar financial pattern based on accounts payable,notes payable and accounts received in advance.At the same time,the application and method of similar financial pattern are introduced.Then,using the four-year financial data from 2014 to 2017,this paper makes a horizontal comparative analysis of the economic benefits of Haier and its competitors Gree and other enterprises.While enjoying the tremendous benefits of the similar financial pattern,Haier inevitably faces all kinds of negative problems,such as the imbalance of debt structure,which leads to the difficulty of capital turnover.Poor repayment of funds leads to supply chain difficulties and management problems caused by broken capital chain.This paper puts forward the corresponding measures to deal with the above negative effects,so that when enterprises apply the similar financial pattern to improve the efficiency,they need to consider it comprehensively based on themselves and the upstream and downstream aspects of the supply chain.It also provides some reference for the construction of similar financial pattern,the optimization of supplychain management,the trade-off of investment and financing strategies and risk prevention of appliance enterprises in China.