Research On Development Strategy Of Green Marketing Of Pesticide Products In China

Pesticide is an important agricultural input,it also has great influence on agricultural product safety,ecological environment safety and human and animal safety while guaranteeing agricultural production.China is actively promoting the "public plant protection","green plant protection" concept and "zero chemical fertilizer and pesticide growth" action plan,in order to achieve the reduction of pesticide and increase efficiency,ensure the safety of agricultural production,agricultural products safety and ecological environment security,promote agricultural sustainable development of pesticides.Pesticide marketing is an important component of crop pest control,it is of great significance to construct pesticide marketing system with green idea,standardize marketing behavior,guide farmers to use pesticides scientifically and rationally,which is very important to the healthy development of pesticide industry in China,to promote the reduction and efficiency of pesticides and the green control of harmful organisms.Based on the research results of green marketing in China,this paper probes into the implication of green marketing and the development of green marketing of pesticide products.Through literature research and field research,this paper sums up the marketing model of pesticide products in our country,and finds that the traditional marketing mode is long,the cost is high,the information feedback is slow,and the relationship between the line sales channel is unstable,which causes the hidden trouble of marketing security.Online sales of pesticide products logistics management and technical safety measures to be perfected,the overall quality of the whole pesticide product marketing personnel needs to be improved,and the market supervision measures of pesticide products need to be strengthened.On the basis of clarifying the model and existing problems of pesticide product marketing in China,combined with the investigation of Pesticide management department,pesticide production Enterprise and marketing company in the field,the interview results of relevant personnel and the questionnaire survey of relevant farmers,through the information and data analysis of pesticide related departments and related agriculture online,from the pesticide supply and demand,Pesticide technology and service,pesticide management and sales are discussed the factors that influence the development of green marketing of pesticide products.After clarifying the model and problems of pesticide product marketing in China and the factors affecting the development of green marketing of pesticide products,this research proposed the following development strategy:(1)to enhance the "green" quality of pesticide products,tamp the Green Marketing foundation of pesticide Products;(2)standardize pesticide management and build green marketing of pesticide products good external environment(3)Constructing pesticide "green"service platform based on target market,stimulating consumer green demand;(4)Designing marketing mix strategy based on green Marketing idea(5)constructing green Logistics network to guarantee the safety of pesticide products Transportation(6)Perfecting the traceability system of pesticide products and improving the quality and safety of pesticide products.The results of this paper can provide a reference for the safety sales and management of pesticide products in China,provide a strategy for the zero-growth action of pesticide use in China,and provide the basis for developing the sustainable development of pesticide product marketing in our country in the future.