Study On Influencing Factors Of Rural Residents' Willingness To Consume Tourism In Chaling County

China's rural residents in the process of agricultural modernization,not only to obtain better material conditions,the spirit of the level is constantly changing.In fact,to measure the results of the construction of a moderately prosperous society,rural residents tourism consumption level is an important indicator to further improve the rural residents of the tourism consumption will be able to promote its investment in tourism,to promote China's tourism economy play a good promotion effect.After examining a large number of research conclusions about the willingness of rural residents' tourism consumption,this paper establishes a research framework to explore the impact of family,society and individual on the willingness of rural residents to travel.In addition,in the analysis of business factors on the impact of tourism consumption will,society and individual on the willingness of rural residents to travel.In additionmainly from the product quality and product information these two aspects of the in-depth study.According to the data survey and analysis,this paper has three conclusions:First,the family economic income and rural residents' willingness to travel consumption has a significant positive correlation,but the family income does not affect the willingness of the reference group;second,the reference group consumption And the willingness of rural residents to travel consumers have a significant positive correlation;Third,the enterprise factors and rural residents travel consumption will also show a significant positive correlation.After drawing the above conclusions,this paper,based on the research results,puts forward that the rural residents 'willingness to promote tourism consumption should be improved from the aspects of rural residents' economic income,consumption concept,tourism information system and tourism product quality.Residents of the tourism conditions and living conditions,and further expand the rural residents of the tourism consumer market.