Research On The Marketing Channel Management Strategy Of Gubeichun Wine Group In Texas

In recent years,the competition faced by China's liquor market has become increasingly intense.During this process,many liquor companies are aware of the importance of establishing liquor sales channels and focus on the needs of consumers.On this basis,they gradually analyze consumer spending habits,and further Improve corporate marketing channels.The Gubeichun Liquor Industry Group discussed in this article is currently in the stage of expanding market channels for development.It is necessary to combine relevant theories to conduct a study on the regional channel management issues of Gubeichun Wine Group in Texas,in an effort to generate corresponding theoretical verifications.Practice enhances the significance,and then clear the future development trend of the liquor market channel mode flat,relationship,and diversification.This paper adopts case studies,social surveys,and literature analysis methods to guide the management of Gubeichun Wine Group's regional market in Dezhou under the guidance of modern enterprise channel management theory such as customer value theory,marketing theory,service marketing theory,and integrated marketing theory.The current status of the collection found that at present,Gubeichun Wine Group has achieved certain results in the development of the regional market in Dezhou,but there are also problems with poor channel control,lack of channel thrust,insufficient channel integration,and low channel efficiency.It is the weak concept of modern enterprise channel management,which is not closely connected with the development strategy of the enterprise.The marketing strategy does not have enough channel design,and implementation and sustainable protection of the channel management need to be strengthened.Based on the problem-oriented approach,under the guidelines of channel management theory and specific corporate practices,the management of Gubeichun Wine Group's regional market in Texas needs to further strengthen the positioning of marketing channels,strongly enhance the barriers to intra-market market competition,and increase the blocking of channels in the core market,through modularization.The construction of the fortress terminal will deeply occupy and control high-quality channel resources and terminal resources,expand the market for plate types,and strengthen the foundation for channel cooperation.It will attach importance to cooperation with large-scale e-commerce platforms and enhance the dealer's system structure.In optimizing the channel model,it is necessary to focus on the base market model and the extended market model.In improving channel management,it is necessary to focus on perfecting the channel structure,selectingexcellent distributors,strengthening channel terminal organization assessment,and strengthening channel conflict management.In terms of strengthening channel operations,it is necessary to promote terminal fortress projects and implement ultra-terminal "spending" campaigns and other channel strategies.In order to ensure the implementation of the Gubeichun Wine Group's regional market channel management strategy in Texas,it is necessary to further optimize the organization,update marketing concepts,strengthen marketing and promotion,and improve market services so as to promote the regional market of Gubeichun Wine Group in Texas.Continuous development.As the author's work practice,this article is based on practical experience of work thinking and promotion.In response to the actual results of this study,the authors and the senior,middle,and grassroots staff of the Gubeichun Wine Group in Texas conducted feedback and communication.It was stated that the results of this paper are closely related to the regional marketing of Gubeichun Wine Group in Texas.Relevance has played a reference role for the operation of the company.Due to limitations in personal capabilities,there are major deficiencies in the adoption of modern analytical techniques.In the future,it should be explored under the international angle of time,actively introduce more advanced international models and concepts,further enhance the depth of research,and focus on the Gubeichun Wine Group's regional market channel management operations in Texas to track,and in-depth discussion.