The Research On Service Marketing Strategy Of Changsha King Med Diagnostics

With the deepening of domestic medical reform and the increasing demand for medical services,the third party independent medical inspection institutions have come into being,and gradually become a new sunrise industry,in the meantime,the competition in the industry is growing up.Effective marketing is one of the driving forces to promote the development of new industries and an important means to achieve product value.In the fierce competition,how to use the medical service marketing strategy to make the third party independent medical inspection organizations stand out and occupy a higher market share has become a common topic for the development of the industry.Through reviewing the literature and reviewing the related theories of ma rketing,this paper takes the Changsha KingMed Diagnostics Co.,Ltd.as the research object,and analyzes the marketing environment in three aspects from the macro environment,the competitive environment and the internal environment,and then discusses Changsha in detail with the help of the SWOT analysis.The advantages and disadvantages of Changsha KingMed Diagnostics Co.,Ltd.,and the opportunities and challenges it may face to.The study found that the company has excellent medical inspection and strong testing technology.It seems that this company has a significant market share and this company is a typical industry leader.But at the same time,there are also problems such as the insufficient application of the whole concept of the product,the single marketing channel,the homogenization of the promotion means,the less visible service and the unclear division of the service process.Based on the purpose of improving the marketing system of the third party independent medical inspection industry,the article uses the STP strategic analysis method to make a precise market segmentation of the target market of Changsha KingMed Diagnostics Co.,Ltd.,and combined with the 7P marketing combination theory to improve service products,implement differential prices and improve business models.We should carry out flexible marketing,build marketing team,strengthen intuitive and visible display and optimize the marketing process of service.Subsequently,the article also sets up supporting measures from various aspects such as human resources,organization,system,information system and enterprise culture,and give conclusion and prospect of the future.Changsha KingMed Diagnostics Co.,Ltd.,as the leader of the medical laboratory industry in Hunan,has strong representativeness in studying and discussing its marketing strategy.The article hopes to help the company to achieve the goal of rapid development and market share by the research of the system,and also provide some reference and reference for the companies in the industry.