Business Project Of The Company Wine Me Up In The Dutch Wine Market

The main purpose of this study is to evaluate the success of implementing a tailor-made wine tasting venue in the capital city of the Netherlands named Amsterdam.Even though the core business of this project is to provide wine lovers the taste of Spanish wines,the venue will count with a small section of wines from other popular wine countries who are currently succeeding in the Dutch wine market.To implement this project,the study first analyzes the current situation of the wine market.Then,some literature reviews,models,theories and concepts that have been used to conduct the analysis of the project.Finally,it will be explained some important topics such as the environment of the market in which the company will be immersed,the gaps that have been found with a clear explanation of how with the project we will be aimed to fulfil them,the structure that the company will have and an examination of the financial plans.To conclude,as it will be shown throughout the project,the growing tendency in the wine industry,the existence of a potential market still unexplored,the Netherlands,and the positive outcomes obtained from the financial plans,assess that the implementation of the project will be viable.It will bring a positive income into the market and will be served as a guide for those companies who want to export wine into this market,or/and open a new company,into this country,but do not have with enough information to take that step.