Market Generative Mechanism Of Taobao Villages In China

How to make the undeveloped rural areas represent new looks in a short period of time? How do self-actions,network cohesion and market transactions happen? China's Taobao Villages are undoubtedly the most vivid field in socio-economic aspect.On the basis of reviewing the developing context of classical and modern sociology,this research examines the social changes brought about by the network situation and the new technology fully embedded in the life world of China's peasants.Based on the theoretical basis of new economic sociology and China Study,it tends to reveal market practice logic in contemporary China.From empirical research of field investigation,it also explores the structural motivation,diffusion mechanism and legitimacy process of e-commerce localization in rural areas,then digs out the patterns of new household economy with both community networks and the Internet,so as to depict the complicated picture of Taobao Village's modernization process,in response to the possibility of farmers reorganization,local urbanization and industrial clustering.The birth of Taobao village,the evolution of organization and the formation of the professional market,is a new phenomenon in the field of our country's economy and society,most of which that the research framework has the characteristics of strong industry economics discipline or strong perspective;However,behind Taobao economic action,there is a tight local social network and sustained social exchange in support and maintenance.In the early stage,spontaneous individual behaviors and their successful and exemplary functions have led to the collective action of the villages,thus directly promoting the vicissitudes of the induced tissues in the ground scenes;In the later stage,the local government act positively fitting with the situation of the land and time,giving policy arrangements.Thus,there are incomparable advantages consisting of operation flexibility,penetration and organizational capability.At this time,the network and market elements quickly grafted onto the local social structure,and realized its own legalization,standardization and institutionalization.The diffusion of technology,institution and the establishment of market mechanism jointly makes the traditional village acquaintance and its self-organization have the channel towards modern complex social system,and the original trust in rural society,stable relationship and benign social capital provides the powerful and the most reliable foundation of its primitive organization.At the beginning of the forming of Taobao villages form and its different stages of development,if we cut the external market out and just focus on local field,it is not difficult to find that the local government,industry organizations and their complex relationships changes all the time.They have both same interests of super conspiracy and consistency logic of action.Sometimes they are "heterogeneous"-the contradiction between retail self-organizing networks development and governments' increasing local tax,the dilemma of vicious competition and contradiction between the market distributed parallel receiving order pattern and low-end product management,etc.,finally it presents the situation of small electronic brand,weak retailing integration and low level of industry.From migrant workers,who have the pursuit of a single face of valuable social labor to the identity of returnees,Taobao process,however,has changed the nature of household labor and its practice.These are putting forward the question of whether marketization of Taobao village is fully disembedding.Undoubtedly,we should respond to the theoretical tension of Polanyi's embedded analysis in the empirical category of social activity organization principle.The ethical division of labor within the traditional family and its undifferentiated labor are openly exhibited and sold in the global market.In other words,rural compulsory labor is socialized.This process is exactly the process of the informal economy,which is used to be invisible and hidden,and is constantly being standardized,quantified and developed.The new labor process created by Taobao is the socialization of family compulsory labor.Calmly to look at the structure of the rural overall change--this marks the great transition of a special form of labor in history--the household production system model towards social production It is an on-site natural evolution.The modernization transformation of household production social efficiency has been realized,then it restructures the traditional organization structures.The informatization transformation of taobao village reflects the realistic possibility of spontaneous local urbanization extension in rural areas of China,as well as the necessary path of social collaborative governance innovation.This article believes that special markets such as Taobao villages will continue to emerge in the post-modern countries.So it's very typical.Under the continuous promotion of reform,the surging market growth of various industries seems to be integrated with the national policy logic,but in fact,it deserves a more detailed cultural anatomy.In view of this kind of unstructured new market phenomenon,attention should be paid to the action of its participants issued,there is a general sense of expediency attribute.That is to say,the rule at this time is a kind of flow abnormal,people's survival logic is formed in the changing structure.It can be called the "paradigm of change in action research".At this time,the study of uncertainty is bound to rise to a new height.To a certain extent,this uncertainty of economic action is a complete departure from the well-known super-stable structure.It seems that this is the beginning of a transformation of the rural economic subsystem.Furthermore,what effect does this have on the stability of traditional culture?So,if we want to answer all the above questions,the research situation limits its method-do not copy the western economic sociology for mature market structure analysis paradigm,but it is necessary to find one between the two disciplines of sociology,economics,among which market shapes in network,power,institution and the hypothesis of perfectly rational cognition.It is a multi-dimensional discussion,to find a directory of People's Daily economic action,that is to say,in the concrete context of economic action we try to know how index are made on which are built up.Although the index and its endless experience directory can not directly equate or correspond to future unknowable idealized consequences,but it is actors' limited search for the optimal action really matters,so it will lead to a current economic rational compromise situation.It is also through the process of situation reference and selection that farmers have realized the secondary identity transformation from "migrant workers" to "local online merchants".From the perspective of micro-survival logic including rational action and compromise process,this paper responds to the market mechanism of taobao village.This is a new possibility in the research method,and it is an attempt of ethnomethodology inquiring for the reason why the process of local market will occur and what is its motivation.