Research On The Network Management Mode Of Household Services In China

By analysis of the research and development situation on household services through comparing with between domestic and abroad, we found that there are great differences in household services between domestic and abroad. The point is the service quality is not guaranteed. Based on the theories of the service quality, the service quality should include the entity quality, interaction quality, and company quality. To the household service, it should be service technology, customer communication and the company brand. So the high household quality should be based on the technology innovation, employee training, and the brand cultivating.The evaluating of the service quality can be processed by the customer satisfaction, and the satisfaction can be measured by SERVQUAL measure table.This dissertation, base on SERVQUAL measure table, By surveying the consumers, household services organizations and service workers in Kunming, Lincang, Pu’er respectively, this dissertation identifies the important factors which effects consumer’s satisfaction and the job satisfaction of domestic workers, and classifies the managing difficulties organizations facing and factors affecting the development of this whole industry, and in the end some suggestions which could promote the development of Yunnan household services are proposed. The conclusions are that the houseld service enterprises (chain store) are the key profit entities inn the process of the houseld service development in Yunnan province. So the development of the chain store of the household service should be listed first. Based on the profit of the chain store, the development of the household service network information center could be sustained. Through the reputation of the network information center, the market could be promoted. As return the profit of the chain store could be enhanced. At the sametime, the training center could be developed, which will provide the household service enterprise (chain store) with the qualified personel, the development of the household service enterprises (chain store) can be promoted. In the end. the development of the household services industry can be realized.Household services organizations, domestic workers and consumers have become an important component in household services industry, therefore the study on the problems raised and the satisfaction of workers and consumers has an great significance.