The Application Research Of Big Data To The Precise Marketing Of Life Insurance

In recent years,the digital economy has become a new form of economic and social development after agricultural and industrial economy,and is becoming a new kinetic energy of global economic development.In the background of the strong rise of China's digital economy,digital transformation has become an important way to upgrade and improve the international competitiveness in many fields of the real economy.In the era of big data,the operation model of financial enterprises has been fundamentally changed.Data has also changed the market competition environment,marketing environment and service mode of traditional financial industry at the same time of forming sea quantization,diversification,transmission speed and value.Behind the experience model of "customer centered" in the financial industry is a backflow of data warfare.In the aspects of customer marketing,customer care,risk management,business operation,and so on,the data analysis and application of the financial industry is more in-depth and meticulous.This paper studies how to apply the big data to the precise marketing of personal insurance.Based on the comprehensive reading of related reference from local and abroad,this paper analyzes the general situation of personal insurance marketing,the application of big data in the insurance industry,the innovation of big data in the personal insurance industry,and the practical operation of the big data precision marketing in the personal insurance industry.This paper aims to make a scientific analysis of the application of the accurate marketing of big data in the personal insurance industry,as well as the proposal to promote the personal insurance in the big data precision marketing.Big data precision marketing has four main applications in the personal insurance industry,namely,the accurate acquisition of new customers,the promotion of quasi-customer transformation,the precise marketing of stock customers,and the prevention of customer loss.Suggestions for advancing the life insurance data precision marketing,mainly based on customer portrait of big data,based on large data precision marketing application two aspects,includes the customer label system construction methods,implementation steps,a picture of the customer how to establish goals,build platform,model,implementation,etc.