The Design And Implementation Of Jiangxi Tobacoo Retailers' Persona System Based On Hadoop

With the decrease of smoking population and the overall policy of tobacco control,the conventional cigarette marketing mode can no longer meet the needs of Jiangxi tobacco enterprises.With the development of enterprises,Jiangxi tobacco has accumulated a large number of retail data,hoping to find new business models through analyzing user data.It will be a way for the development of Jiangxi tobacco enterprises to reshape the new model of retail structure and ecosphere by using large data technology,and the overall identification of retail households is the most important.Traditional user analysis is too dependent on personal experience,so a simple intelligent analysis platform is needed for automatic analysis.This subject takes the related data of Jiangxi tobacco cigarette retailer as the data analysis set,studies the related theories of retail portrait and builds the picture model,and develops a retail customer picture information system based on the Hadoop large data platform.The main research content:1.Set up a Hadoop large data platform suitable for the tobacco companies of Jiangxi Province,the business data of the tobacco system in the whole province,and bring the data of retail customers into the management of the large data management platform.2.Establish the retail portrait model and the classified evaluation theory model,and design and implement the information system of Jiangxi tobacco retail households portrait.3.Relying on the portrait information of retail households,we will achieve the goal of precise marketing,precise service and precise control of Jiangxi tobacco.