Research On Influences And Prospect Prediction For The Development Of We Business

We business is a new mobile social e-commerce company based on mobile Internet space,with the help of social software,human-centered and social networking.The we business promotes and publicizes through We Chat public and moments.It is the new combination of traditional shopping methods and Internet technology,which has caused new impact on traditional shopping channels.With the operation pattern of c2 c and b2 c as a reference,we business started quickly and entered a period of rapid development.However there are corresponding problems,such as the legitimacy of the business,product quality,propaganda and authenticity,after-sales service.Research on the problems and influencing factors for the development of we business can enable we business practitioners to seize the main needs of consumers and promote the sustained and healthy growth of the we business market.Forecast on the development prospects of we business for it's operators and development has important reference value.This paper makes an empirical analysis of the development factors that affect we business by using questionnaire data,and predicts the development scale of we business.On the one hand,through the contingency table analysis test the preference differences of different gender and age groups.Then using factor analysis to reduce the 11 influencing factors affecting we business development into three factors,which are defined as product quality,service quality,efficiency and regulatory system.Finally we establish a multiple regression model.Next,the consumer's attitude to we business was taken as the dependent variable,and the influence of gender,age,monthly income and occupation was studied,and construct an orderly Logistic model.On the other hand,the data of we business user scale from 2013 to 2016 was selected,the GM(1,1)model of we business user scale was established.And predicted the development of we business in the next four years.It is found that the predictive deviation is controlled within acceptable range,which indicates that the model fitting effect is better.At the end of the article,we give some suggestions on we business development.The we business market should constantly enrich the product categories to meet the needs of different consumer groups.The operation of we business is to avoid risks and avoid blindly following the illegal and fraudulent activities such as pyramid selling,and to meet the market demand for commodity classification.We business group must improve their after-sales services.Relevant departments should strengthen legislation,improve the supervision and system,and make sure laws and regulations.