Research On Analytical Methods Of Asset-Light Management Model Based On New Retail Perspective

Throughout the 21 st century business environment,global companies are facing some new changes,the market is increasingly fierce competition,more rapid technological innovation,the capital market more picky,rising user demand and so on.And these changes and their great uncertainty make enterprise managers face unprecedented challenges and challenges.In 2016,Jack Ma proposed the concept of new retail at Yunqi Conference,the first of its kind in new retail.Then in 2017,various companies have carried out a series of actions,such as Box Ma Xian Sheng in the country continue to open offline stores,popular scene;Intime Department Store Alibaba to create a better consumer solutions;Helan House update store technology,Fun big data drawing consumer images.More and more solid and diversified business world,enterprises are no longer just a single level of innovation competition,such as products,more importantly,the competition between the business model of the overall operation of enterprises.At present,many enterprises have already got a deep understanding of this,and originally relied on the operation of heavy assets to make profits.However,after the rise and thriving of the Internet,the business model that they have consciously become mature gradually becomes difficult to move forward.Therefore,managers of enterprises hope Learning success stories,abandoning the business model of heavy assets to light asset management to maximize the value of the enterprise.This is exactly why the light asset management model has been sought after in recent years.But how to properly carry out asset management? Businesses need to think deeply about this.At present,the academic community has made a lot of achievements in analyzing the operation mode of light assets.However,with the changes of the times,these analyzes are applicable to the current market swept up by the new retail industry.The rise of new retail business light asset management mode what kind of impact? At the same time,light asset management model analysis methods and indicators have to be updated and changed? Does the light asset operation model under the new retail concept enhance the value of an enterprise? These are all problems to be solved.Based on the tide of social change,this paper designs a set of analysis methods of light asset operation mode under the new retail background through the research on the analysis methods of light asset operation mode of predecessors,which is divided into three major aspects: front office,middle office and back office.On the other hand,each activity has its own measure,including product behavior,consumption scenario,consumer content,marketing behavior,operation behavior,supply chain behavior,infrastructure,research and development activities,human resources and capital operation.The law quantifies the weight of analytical indicators at all levels.Then,a case study was conducted to select Heilan Home as a case.From the ten different practical aspects of the company,twenty analytical indicators systematically discussed and elaborated the relevant contents of the operation of the light asset management in the new retail perspective.According to Its specific content and implementation methods to analyze and investigate possible problems.Finally,the author summarizes the application effects and key points of business operation of the light asset operation mode analysis method based on the new retail perspective,gives some suggestions and suggestions to the enterprises that are in transition and are in the process of running light asset operations,and put forward the shortcomings of this article Where you can study and improve in the future.