Study On Research On The Financial Risk Identification And Control Of The American Asset Clothing Light Asset Operation

Financial risk is an important indicator that reflects the economic consequences of an enterprise 's operating activities.No matter what operating mode an enterprise faces,it faces certain financial risks.Since the 18 th National Congress of the Communist Party of China,the party and the country have implemented innovation-driven development strategies and high-quality development strategies,which have promoted economic development,industrial upgrading,and the transformation of enterprise operating models,enhanced the role of innovative ideas in enterprise operations,and actively promoted the assets of enterprises Operation.As a new operation mode,asset-light operation has the basic content that enterprises drive their development through innovative design ideas such as product design,R& D and brand building.This means that Chinese enterprises have begun to move towards the high end of the(global)industrial chain division of labor.At this time,some asset-light operating companies have not achieved the expected results,and financial difficulties such as financing difficulties,reduced brand influence,and inventory backlog have emerged.As a result,the financial risk of enterprise asset-light operations has attracted the attention of government decision-makers,academia,and the business community.First of all,this paper mainly analyzes the literature from the following four aspects: the definition of financial risk of light asset operations,the connotation and financial characteristics of light assets,the impact of light asset operations on business operations,performance and financial risks,and the identification and control of corporate financial risks.Secondly,based on the division of labor theory,the smile curve theory and the enterprise risk management theory,the case study method is used to summarize the characteristics of the light asset operation of American apparel.Then,combined with the annual financial report of Meibang apparel to identify the financial risks arising from the operation of its light asset,and then analyze the expansion of the market size of Meibang apparel light asset operation,the improvement of brand value,the acquisition of higher economic benefits and the resulting higher financial Cause of risk.At the same time,rational design of financial indicators forfinancial risk assessment of the operation of Meibang apparel light assets,the use of operating capacity to evaluate the company's capital operation risk,profitability and growth capacity to evaluate investment risk,debt solvency to evaluate the company's financing risk,and the use of AHP Determine the weight of financial indicators that affect financial risk,and use the efficacy coefficient method to calculate the comprehensive evaluation value of financial risk.Finally,evaluate the company's investment risk,financing risk and capital operation risk,and put forward some effective suggestions from the aspects of investment,fundraising and operation in view of the lack of corporate financial risk control.Through research,it is found that:(1)The use of asset-light operations in the US apparel can quickly occupy the higher value-added links of the value chain,but with the expansion of the market scale and the acquisition of high economic benefits,it is prone to financing difficulties,inventory backlogs,brand design and consumption The financial needs of other people are not suitable.(2)Meibang Apparel constantly deploys new projects and expands new markets,but the investment effect is not satisfactory.The report shows that the sales revenue of Meibang Apparel is gradually expanding in recent years,but the net profit is declining.Although Meibang Clothing has racked its brains and launched the five major brands represented by Metersbonwe to cover a diverse customer base,due to the inadequate marketing management and investment of front-end brands in the later period,the sales effect was not good and the return on investment declined.(3)The discount rate of American direct stores is higher than that of franchise stores,the discount intensity of e-commerce channels is large,and the trend of apparel fashion is uncertain,which makes the products of Meibang apparel easy to overproduce,and the inventory is greatly improved,which in turn causes funds to be invested Occupying too long time reduces the capital turnover efficiency,which brings great pressure to the operation of the enterprise.(4)An important feature of asset-light operating companies is that they have fewer fixed assets and rely more on short-term loans.However,with the expansion of the scale of operations,the demand for funds by enterprises has increased,and they have occupied a large amount of funds in the operation process,which has increased the pressure on funds.These factors have increased the financing risks of enterprises.