Research On Performance Evaluation System Of N Rural Commercial Bank Based On EVA Comprehensive Balanced Scorecard

Since the central enterprises in China began to fully promote the implementation of EVA as the core performance evaluation index in 2010.many domestic banks have begun to attach importance to and gradually introduce EVA indicators.and try to establish a performance evaluation system with EVA as the core.because it makes up for the shortcomings of the traditional financial indicators in performance evaluation.and EVA takes into account the cost of equity capital.And through adjustment of accounting matters.human intervention has been reduced to make the result more real.With the opening of the financial market.the profitability of commercial banks is declining day by day.especially for small and medium commercial banks.which is difficult to develop because of the relatively single product type and profit mode.Establishing a scientific and effective performance evaluation system can help commercial banks solve the problems in operation management and improve their profitability.The N Rural Commercial Bank is a regional bank in Hunan.Its performance has been declining since 2016.Its performance evaluation method adopts the financial index analysis method and has not yet introduced the EVA evaluation index and The Balanced Scorecard.Based on this background,this paper builds a suitable performance evaluation system based on the actual situation of N Rural Commercial Bank.and puts EVA at the top of the whole performance evaluation to help N Rural Commercial Bank improve their management level and improve their profitability.Based on the research object of N Rural Commercial Bank,this paper analyzes the current performance evaluation system of N Rural Commercial Bank,pointing out that there are some problems in the financial analysis method,such as heavy data and light essence,not comprehensive consideration of capital cost,and the necessity and feasibility of introducing the performance evaluation system based on the EVA integrated balanced scorecard.On this basis,the evaluation index is selected from the four dimensions of the balanced scorecard,and the weight is determined by the analytic hierarchy process.Finally,a complete new performance evaluation system is constructed.By analyzing the application score of the new performance evaluation system in N,it can be found that the new comprehensive performance evaluation system has more advantages.Finally,the conclusion is that the current performance evaluation system is easy to misjudge the operating performance,and the perfonnance evaluation system based on the EVA comprehensive balanced scorecard can reflect the management status of the N Rural Commercial bank more truly,and is conducive to the improvement of the management problems.This paper analyzes the current performance evaluation system of N aRural Commercial Bank from the perspective of EVA comprehensive balanced scorecard,points out the problems,and helps the N Rural Commercial Bank establish an effective and new comprehensive performance evaluation system.It also has certain reference significance for other small and medium commercial banks.