Research On The Construction Of Performance Evaluation Index System Of S City Agricultural And Commercial Bank Based On Balanced Scorecard

Under the background of the country’s vigorous implementation of the rural revitalization strategy,our country proposes to speed up the construction of the rural financial system and the reform of rural credit cooperatives.As a product of rural financial system reform,rural commercial banks play a pivotal role in the economic construction of China under the new situation and are a key component of the rural financial service system.However,rural commercial banks have a short history of development and are facing the dual pressures of transformation and interest rate marketization in the era of digital economy.To improve the overall competitiveness of agricultural and commercial banks in the changing financial market environment,it becomes especially important to accelerate the reform,of which performance evaluation is a direct reflection of the bank’s operational efficiency.In this paper,we analyze the existing performance evaluation index system of S city Agricultural and Commercial Bank through questionnaire survey and fieldwork,and find that it does not closely match the strategic objectives of the bank and lacks the evaluation of non-financial metrics and sustainability metrics,which cannot effectively adapt to the development needs of S city Agricultural and Commercial Bank.Therefore,how to build a scientific and reasonable performance evaluation index system suitable for the development of S city Rural Commercial Bank has become an urgent problem for the bank.This paper takes S city Agricultural and Commercial Bank as the research object,and summarizes the problems in the current performance evaluation index system of the bank by by means of questionnaire survey and field investigation.The performance evaluation index is disconnected from its own strategic objectives,the performance evaluation focuses too much on financial and business indicators,the evaluation index does not effectively play a positive role in employee growth,and there is a lack of effective communication and feedback in the process of implementing the performance evaluation index system.In response to the above problems,this paper firstly introduces the balanced scorecard,draws a strategy map of S city Agricultural and Commercial Bank based on its strategic objectives,divides the index evaluation system of S city Agricultural and Commercial Bank into four parts,including four dimensions of finance,customers,internal processes,and learning and growth,invites experts to score and uses hierarchical analysis to determine the weights of its indexes.Next,the paper elaborates the scoring rules,data sources and implementation requirements of the performance evaluation index system,and finally proposes implementation safeguards in further improving the performance evaluation index system,including setting up a professional performance evaluation team,conducting regular monthly and quarterly inspection and supervision,establishing an effective performance evaluation support platform,and strengthening the improvement of staff competence.The constructed performance evaluation index system can help S city Agricultural and Commercial Bank solve the current actual performance evaluation problems,promote the realization of the bank’s strategic development goals,improve the bank’s customer service level,internal management ability,and comprehensive competition ability.It provides reference for the reform of performance evaluation system of other rural banks in China.