Research On The Profit Model Of BG Company Under Internet Plus Background

With the continuous development of the city,"Internet plus" penetrated into all aspects of our lives.The use of software such as didi dache is not uncommon in cities.The introduction of this software is more conducive to people's travel,breaking the barrier of information asymmetry.However,The traditional taxi companies have been stuck in their own way,resulting in higher operating costs for drivers,and passengers' desire for travel is not satisfied effectively.For enterprises,the original market position and competition pattern face the situation of reshuffle.This paper mainly uses literature review,case study and comparative analysis.With the arrival of the era of Internet plus as the background.First of all,the relevant theoretical research of domestic and foreign scholars on Internet plus and profit model is expounded.Secondly,financial statements of BG company in the last 3 years are analyzed,and the profit model of BG company is analyzed from the four aspects of profit object,profit point,profit lever and profit barrier.Finally,we analyze the problems of BG company's development based on value creation,and propose improvement strategies to optimize the existing profit models.Summarizes the future development of the taxi industry profit model from the original "Contracting+Monopoly" original ecological model to the wisdom of "Management+Internet+Sharing" traffic patterns change,combined with the profit model of the four elements,servicemode transformation of external to the internal,and promotion of core competitions links improve corporate profits,the greatest degree of realization of customer and driver information symmetry,to achieve the driver,taxi company,customer three aspects of win-win,so as to achieve the integration of cruise cars and web about car development.