| Based on the perspective of value management,this paper adopts the way of combining theory with practice to study the intrinsic value of Weilong shares.Through the selection of a certain stock valuation model,the reasonable value range of Weilong shares is evaluated,which provides the necessary reference for the company to deepen the understanding of its stock and to carry out its own valuation.At the same time,it puts forward the corresponding market value management suggestions with a view to the intrinsic value of the stock,so as to provide useful reference for the company for improving the intrinsic value and promoting the continuous stability of the market value.This article is based on the 2012-2016 year financial statement data of Weilong Limited by Share Ltd.first of all,to analyze the business situation,development prospect and financial situation of the company in detail,and then choose the method of price earning ratio,price net asset ratio and the free cash flow model,to study the intrinsic value of the shares of Weilong.In order to improve the intrinsic value and market value of the stock,we make an objective and reasonable assessment of its inner value range.Finally,it puts forward the market value management countermeasures from the aspects of improving the operation mode,strengthening the brand building,building the market value management mechanism,and enhancing the exchange and interaction with the investors.The results of the analysis are as follows:from the view of the industry of Weilong,the market level of the wine industry is high,the industry structure has been adjusted in depth,and the future shows a good trend of development.From the view of the company itself,the company's overall strength,business situation and market influence are constantly enhanced and the financial situation is good;from the view of the company,the company has a good financial situation.From the perspective of valuation method,based on the valuation method,we get the value of Weilong stock.From the market value management,this paper suggests that the company should aim at the long-term value maximization,formulate market value management strategies,build a core competitiveness,enhance the company's industry status and competitive advantage,enhance the sustainable profitability,promote the company's intrinsic value growth and promote the market value of the stock. |