Research On Risk Prevention Of Peer-to-Peer Lending

With the development of Internet finance and it's rapidly developed,P2 P online lending,as an emerging industry in which it is growing,has gradually became a trend.P2 P online lending means peer-to-peer,it refers to the individuals on both sides of credit can trade directly through the network platform provided by the Internet credit companies,which is much more efficient and convenient compared to the lending through commercial banks.It not only provides a new financing channel for various enterprises and individuals in the society,but also creates a new investment way for investors.In this respect,P2 P online lending enriches the development pattern of Internet finance,promotes the diversified development of financial market,and has a positive guiding effect on China's economy.But with the explosive growth of P2 P lending platforms,the problem is that the quality of the Internet lending platforms is so mixed that the prevention of risk is an important aspect that can't be ignored.In the first half of 2016,for example,the number of the normal operation of network credit platform is 2349,however,the total number of closed and problematic platforms has reached 515,accounting for 22% of the total number,among which benevolent withdrawals(closed,transitions)Of the 247 companies,268 had a vicious exit(difficulties in running,cashing out,and investigating).At the same time,in August 2016,the State also promulgated the Interim Measures for the Administration of Business Activities of Internet Lending Information Intermediaries and set up thirteen bans.Therefore,we need to focus on correctly understanding the risks of P2 P online lending and making timely prevention.This is a key issue in today's Internet finance and even financialinnovation reforms.The paper thesis takes the risk prevention of P2 P online lending as the research direction,discusses the importance of risk prevention for China's P2 P online lending industry through comparative analysis,case analysis and other methods,and analyzes the possible impact of its various measures on risk prevention with enterprise examples.First of all,it gives a theoretical overview of P2 P online lending,expounds its concept and analyzes that it mainly modes.Rely on various modes of different classifications,we mainly analyze the pure intermediary platform model,the combination of online and offline composite mediation model and the creditor rights transfer model.Through in-depth understanding of these major models,we summarize and analyze the uniqueness and risk types of China's P2 P online lending industry.After comparing with the rapid development of the U.S.P2 P online lending industry,think about the main problems existing in our country,set the stage for the strategies and suggestions of risk prevention which fits for China's national conditions and economic development.Among them,taking PINGAN PUHUI as a case,the paper analyzes the measures that have been done in the P2 P online lending and may have the effects on the risk prevention capacity,specifically choose the enterprise's internal control and external technical innovation.In the risk prevention process of the industry,it is important that not only to strictly control the management within the enterprise itself,carry out to every detail,but also to actively in combination with the development background of the present to innovate the industry.We should adhere to both internal and external efforts to improve the risk prevention ability.Finally,based on the government in macro view and enterprise in micro view,the paper aims to put forward reasonable and standardized suggestions for risk prevention in China's online lending industry.