Research On Marketing Strategies Of SEAT American Style Inn

With the progress of the 13 th Five-Year Plan for Economic and Social Development of the People's Republic of China and The implementation of the strategy of revitalizing the Northeast Development,The economy of Changchun is in a period of rapid development.The development of economy brings to improve living standards,The market for business travel accommodation and tourist accommodation is also expanding,alone with the rise of housing industry and become to play an important industry to promote economic revenue.For the moment,there are various types of accommodation in China,and their positioning makes a lot of variety,The existing research is generally an analysis of the economic chain hotel,the luxury and luxury management model.The study of a unique style of apartment style lodging like SEAT American Style Inn is scarce.This thesis interprets this form of accommodation on SEAT American Style Inn apartment accommodation mode,The characteristics of this unique style of decoration and a different accommodation experience are described in detail.Simultaneously,on the analysis of detailed SEAT own business status,discover the existing problems and challenges in the management strategy at the present stage.At the same moment,the horizontal comparison of other forms and grades of accommodation in the market,Using the theory of marketing,the lodging industry macro market environment,micro business status,opportunities and threats,advantages and disadvantages are analyzed,in order to understand the policy environment of Jilin province and the accommodation market atmosphere.Analysis of the working environment and management problems of SEAT American Style Inn cases.After accurate positioning of its target consumer groups,combining the scientific theory with the operation practice of it,It puts forward four marketing strategies: product strategy,price strategy,channel strategy and promotion strategy.,and Based on the actual situation,the paper puts forward four proposals for implementing the safeguard strategy: capital guarantee,organization guarantee,enterprise atmosphere guarantee and management system guarante Through the above learning research,we can find out a suitable long-term development path for SEAT American Style Inn in the increasingly fierce competition in the housing market,and provide some references for other forms of accommodation in the market,too.