The Establishment And Implementation Of G Products Marketing Strategy Of Youth Watch (China)Co., Ltd.under MG Environment

Course of Management Game (MG) is set up by the U.S. Carnegie Mellon University for business management training. The course create a realistic simulation of operating a global competitive environment by computer and network technology for the international MBA students in many universities to participate. The participants must formed their own decision-making according to the simulation results and the information outside(such as news, industry reports, emergencies, etc.) in a limited period of time as soon as possible. At the end of the three simulated operating year, each business are required to report operating status on the board meeting, based on results of operations during the past year and the board meeting will make a performance assessments according to your activities. MBA students could promote their integrated use of theoretical knowledge, exercise under the pressure of competition and how to operate a company in different market conditions to ensure the company’s goals by participating in the company’s overall strategy for the development and implementation, production and R&D strategy, marketing strategy and financial strategy of the decision-making process.Youth Watch (China) Co., Ltd.(hereinafter referred to Youth) management team from the Northeastern University is composed of five MBA students at2007degree. I am the G series of high-end watches that is a global marketing director, responsible for analyzing each country’s market macro-environment under the competitive environment to develop G watches in different markets. To make the marketing strategies, specific pricing, promotion such as marketing strategy adjustment and so on.The paper is written based on the MG environment simulation for three years marketing summary, focusing on the marketing strategy formulation and select of Product G.The paper is divided into seven chapters, the full text of the main contents include:The first chapter describes the curriculum of the specific circumstances and the main contents of MG. The second chapter describes the strategic management of marketing theory, which is to guide the theoretical basis for this article. Chapter three is based on historical operational data for analyzing, the main contents is about product G in the past three years. The fourth chapter focuses on the marketing strategy around the world to select. Chapter five is about the main activities and results about the past three years for product G. Chapter six, the main contents is to analyze the environment about for product G and make a plan for the next three years. Chapter seven is about my ideas and experiences of participation in MG curriculum.