Study On The Promotion Of NPS In Life Insurance Company

At present,China has entered a new era,and the people's desire for a better life has led to the gradual development of the insurance industry as the main force for improving people's livelihood.The development of the new era not only brings new historical opportunities to the development of insurance industry,but also puts forward higher new requirements.However,the current in front of many operators life insurance company is a cruel reality:the competition increasing,the same insurance products,promotion methods to imitate each other,the customer's requirements and expectations more and more higher unbalanced development problem more and more prominent.How old customers to provide a full range of acme services,improve customer experience,and retain valuable customers,to maximize the use of customer resources become the primary strategic objective of life insurance company's long-term healthy development.NPS is the net recommendation value of the customer,which can not only reflect the customer experience,but also reflect the customer loyalty and the willingness to recommend to others,so as to predict the future development prospect of the company.The first part of this thesis is to highlight the advantages of NPS by summarizing the customer satisfaction and NPS theory.Secondly,taking the example of the H life insurance company in my own place,I know that there is a significant positive correlation between NPS and customer value and enterprise value.The necessity of introducing NPS evaluation system is analyzed by SWOT analysis.This paper summarizes the development pain points of H life insurance company,and finds out the key influencing factors of NPS using karno model.Finally,the key influencing factors affecting NPS are analyzed and the measures to improve NPS of life insurance company are explored.From the theoretical layer,the technical layer,the client layer,the agent layer,the management five dimensional analysis to improve life insurance company's NPS measure.It has certain reference value to the life insurance company to promote the healthy development of NPS and promote the life insurance company,and it also has some reference for the whole life insurance industry and even the enterprise management.