Research On Customer Marketing Strategy After Power System Reform On Sales Side

Against the backdrop of a new round of power system reform deeply in the country,this paper systematically analyzes the relevant supporting policies for the sales side of the electricity market.In the reconstruction of value chain and profit mode,the main body of electricity supplier is diversified,interest relationship is complex,supervision and management is strict,and power market is showing a multiple competition pattern,power supply enterprises face the risk of market,talent and customer turnover.By understanding the excellent marketing strategies both at home and abroad,taking Texas Power Supply Company as the research object and environmental analysis of the power supply enterprises Combined with the actual operation of the company,develop a suitable customer Texas Power Company's marketing strategy.First of all,this article elaborates the situation that the electricity market is facing under the condition of the power selling side being opened,analyzes the macroeconomic and market environment such as politics,economy and society of the power supply company.At the same time,the current marketing situation of Dezhou power supply company is analyzed,and the existing problems and reasons are found out,and uses the 4Ps theory and SWOT analysis tools to analyze the power company's Status and opportunities to make an analysis.Secondly,introduce the "customer centered" marketing service system put forward by the national Power Grid Corp and make a brief introduction to the construction of the"customer centered" marketing service system.A big data model is established.Based on the power marketing database,the marketing strategies and service marketing strategies for the customers of Texas Power Supply Company are proposed.According to the analysis of market segments,the Company first segmented the customer market based on STP analysis,and then planned,analyzed and proposed customer response strategies from the aspects of strengthening the awareness of large customer markets,conducting customer star rating,optimizing pre-sales service and seizing incremental market,Coal to electricity market".The service areas mainly put forward optimization strategies in four aspects:customer differentiated services,service quality improvement and brand service strategy and a new model of" Internet + "information service for customers to enhance customer's viscosity.After that,it puts forward the customer marketing strategy protection measure of Texas power supply company,which mainly includes four parts of customer marketing business risk control strategy,enhanced bidding ability related strategy,human resource guarantee strategy and network security guarantee strategy on the basis of building a strong power grid,The smooth implementation of the foundation.Finally,this paper presents a comprehensive energy service management system,proposing optimal scheduling and cross complementation of all kinds of distributed energy access and electrical load access to maximize the efficiency of power grid resources on the premise of ensuring the safe and reliable operation of the power grid.By means of comprehensive service flow,energy saving transformation,optimizing the park's power supply service mode,the EV charging service system and the distributed power grid service system,realize the transformation of single power supply services to provide integrated energy services finally.