Research On Performance Evaluationsystem Of M&a In Mobile Games Industry

With the rapid development of the Internet,the relationship between the Internet and various industries is also getting closer.The mobile game industry,as an industry inseparable from the Internet,has developed especially rapidly after the concept of "Internet Plus" was put forward.Moreover,with the promotion of 4G networks and the rapid development of mobile electronic devices,there has been a new trend in the development of the mobile game industry.As we all know,through continuous mergers and acquisitions,enterprises can break the constraints of resource shortage and trade constraints,better market share,access to more advanced experience and technology.With the rapid development of the mobile game industry,hundreds of millions of mobile game industry M&A cases everywhere,at the same time,listed companies in the layout of the entertainment industry,the acquisition of the game industry is the best way to capital investment.Therefore,the construction of M&A performance evaluation system for the mobile game industry is of great significance.However,taking into account the background of M&A in the mobile game industry and the characteristics of the mobile game industry,the traditional M&A performance evaluation method has been unable to accurately evaluate the M&A performance of the mobile game industry accurately.Therefore,this article aims at the mobile game industry M&A performance evaluation is difficult,the mobile game industry M&A activity as the research object,by analyzing the traditional M&A evaluation system in the mobile game industry M&A evaluation of the shortcomings,combined with the characteristics of the mobile game industry,in-depth study Factors Influencing M&A Performance Evaluation in Mobile Games Industry.The dimensions of mobile game industry M&A performance can be divided into three dimensions of market value,company value and strategic value,and then the dimensions are divided in detail.Finally,AHP evaluation method is used to collect and process each evaluation index and calculate The weight of each indicator to establish the MGME,a M&A performance evaluation model that belongs to the mobile game industry.At the same time,this article analyzes the case of Tencent's acquisition of Supercell,uses the constructed MGME model to evaluate the case'sM&A performance,and then calculates and calculates the performance score of this case.Finally,this article makes suggestions on the merger and acquisition of the mobile game industry.