The Financial Synergy Effect Of Qingdao Haier's Acquisition Of Singapore Holdings

In recent years,the appliance industry in the global economic fluctuations,domestic economic environment,"new normal" and other factors,the performance decline.Domestic large household electrical appliance enterprises,such as Haier,Midea and other group companies have chosen to achieve leapfrog development through mergers and acquisitions.However,with the growth of enterprise group scale,there are many problems such as fierce competition among the members of the group.The synergy of mergers and acquisitions is an important criterion to judge the success of mergers and acquisitions.Therefore,it is of great significance to objectively evaluate the financial synergy effects of mergers and acquisitions.This paper analyzes the characteristics of mergers and acquisitions of China's household electrical appliance industry,mainly uses the financial index method to establish the financial synergy effect evaluation system,and analyzes the financial synergy effects of the case enterprises.In addition to the financial index system,this paper also evaluates the synergy effect of M&A from the perspective of enterprise strategy.This paper reviews the financial synergy effect from the aspects of connotation,evaluation methods and the impact on enterprises,and then illustrates the representative of the case enterprises;secondly,summarizes the theoretical basis of financial synergy,mainly introduces the classification and motivation of mergers and acquisitions under the same control,the connotation and evaluation methods of financial synergy effect,and the evaluation index system;thirdly,reviews the merger process of Qingdao Haier's acquisition of Singapore holdings,evaluation of key financial synergy effect in two cases from the financial evaluation index system and the enterprise strategic target;then analyzes the reasons for the financial synergy effect of Qingdao Haier merger and acquisition case.Finally,the case of mergers and acquisitions has achieved good financial synergies from the merger,then the choice of object,financial integration,financial risk and other aspects summed up the success of Qingdao Haier financial synergy in mergers and acquisitions in the proposal.