Lead Mountain County Rural Tourism Development Present Situation And Countermeasure Research

With the continuous growth of China's economic strength,urban and rural residents continued to grow income,people's travel needs are showing explosive growth.Combined with the deterioration of the urban environment,the accelerated pace of life,people's work,study and life is under great strain,and therefore,more and more people are more eager to get close to nature,return to the countryside,feel the quiet rural life.In this context,to integrate into the natural,experience farming,sentiment folk,relax the heart and soul as the main purpose of rural tourism more and more people by the masses of concern and favor.This paper makes a preliminary study on the development of rural tourism in Yanshan County of Shangrao City.It is believed that lead mountain county can help the local rural optimization by vigorously developing rural tourism by virtue of its rich natural resources,profound historical background and rich ethnic characteristics.Rural industrial structure,change the way of rural economic development,to achieve return to farmers employment,to help farmers get rid of poverty,help to build a tourist mountain tourism destination,beautiful rural demonstration.However,in the process of developing rural tourism in Yanshan County,there are some problems that have restricted the development of rural tourism:unreasonable planning and design;lack of professional personnel;weak infrastructure;Low level of service;lack of development characteristics;development funding shortages.Combined with the specific problems of the existence of rural tourism in Yanshan County,this paper puts forward the development countermeasures of rural tourism in Yanshan County:strengthen the overall planning;improve the infrastructure;improve the supporting services;create a diversified development model;strengthen external publicity;to strengthen the industry management.