Brand Marketing Of Self-depreciation In The Age Of Crazy Boast

In today's Internet age,especially the popularity of mobile Internet,it becomes more and more convenient for people to obtain information,which makes people's vision and ideas more and more broad.The traditional self-selling and self-exaggerated advertising effect is good,although it is still the mainstream direction,but it seems a little bit out of date,so consumers feel fatigue more or less about it.Businessmen want to stand out in the competition,so we must learn to assess the situation to find a right and novel marketing techniques to attract the attention of consumers,and promote our brand to the public.How to promote brand information to the consumers directionally,reasonably and effectively? This needs the brand team work hard to increase the brand exposure,enhance the consumers favorability and loyalty.After all,with the appropriate investment,to achieve satisfactory results.Brand marketing of self-depreciation came into being in a competitive environment.By understanding what is brand marketing of self-depreciation marketing,we know not only because of its innovation,but also because it has its own unique art,technology,business,culture and interactive attributes to meet the easy and humorous needs for the consumers in the current internet era.Both from the physical,physical,psychological and other conditions to affect the consumer's attention and behavior,at the same time keeping low-profile to interact with consumers,therefore brand marketing of self-depreciation is widely accepted by consumers.In the colorful market environment,the brand marketing of self-deprecation cannot be successful easily.The brand marketing of self-deprecation exerts both positive and negative influence on brand.Therefore,we must grasp the "degree" of self-deprecation when using it.It is not the "blacker",the better.It needs combine a variety of factors,including at the right time,right place,and right human,which can get an effective and positive effect.Meanwhile,we should tell the primary and secondary,and a wise self-deprecation is valid,or it is likely to be converted to the real "black" and get a contrary influence.So the self-deprecation type brand marketing should be applied methodically,and cannot pursue the black blindly.The paper mainly explores the methods of brand marketing of self-deprecation and how to apply this method successfully and effectively from six aspects.It includes the preparation of marketing,the transformation between "white" and "black",the method of creating a "black",the ability of strongly marketing control,the application of new media platforms,the participation and interaction among fans.Discussing the self-deprecation brand marketing by integrating theory with practice on the era of crazily thumbing up.