| The rapid development of the Internet today, the tremendous changes in domestic economic environment, new technological change and innovation for the development of traditional industries have had a huge impact. Main export business for the traditional manufacturing industry is facing the real vicissitudes of the market environment, a serious decline in export performance, the face of unprecedented challenges and subversion. For this reason, companies under pressure to survive, had to transition, they have turned to online marketing efforts to open markets at home and abroad to end customers.Taking H company as the research object, understand the company's overall condition H, H-depth analysis of the company's marketing status AOB brand network, combined with the current industry environment, the use of theoretical knowledge, to find a suitable company AOB H brands of network marketing strategy, but also to other similar companies in the industry to bring reference for.This article first H comprehensive understanding of the company's background, including the status and management of the company's marketing status, identify key issues AOB brand marketing that currently exist. Secondly, according to industry characteristics H's targeted industry analysis and competitive structure analysis of the macroeconomic environment, combined with the internal status of H Company, summarizing the H network marketing company SWOT analysis using SWOT tool to produce SO, WO, ST and WT strategy. Then, for a network of consumer behavior research and analysis methods include behavioral characteristics, the buying process and questionnaire targeted behavior analysis. Finally, according to the analysis results of the development of the first few chapters of the STP marketing strategy and specific network marketing strategies, and marketing strategies are given safeguards, including the culture to adjust the organizational structure, management system optimization and talents. |
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