Yangfatang Agent Distribution System Of Marketing Channel Research

with the rapid development of economic and social development,and constantly improve the people's living standard,the puts forward higher requirements on consumption,raise types about daily life and health,is developing very fast in recent years,high-speed growth status firmly.The development of the global economy has intensified distribution sector competition,international large enterprises raise hair quickly grab market share,make a distribution sector more competitive.Raise hair domestic enterprises must constantly innovation,construction of effective marketing channels in order to seize market rapidly in the intense market competition,market share.Yangfatang biological technology co.,LTD.Is a professional enterprise,raise hair,the company pays attention to technology innovation,and has set up a development to a certain size,"agent system" is the company's main marketing channel mode,the research on the company's study,this kind of marketing channel to improve the efficiency of management of marketing channel and promote marketing has the important practical significance.Study selection Yangfatang biological technology company as a case,the Yangfatang sent agents to study the management of marketing channel,first for Yangfatang marketing environment analysis.By analyzing the distribution sector environment,Yangfatang external macro environment,competition environment and internal environment,and evaluate the internal and external environment,and then send for Yangfatang agent,analyzing the present situation and problems of distribution system of marketing channel research Yangfatang distribution system characteristics and existing problems of marketing channels.According to the analysis results and the agency problems existing in the marketing channel of distribution system,develop Yangfatang agent distribution system of marketing channel improvement strategy.The research of the marketing channel can also raise distribution sector enterprises and other domestic chain business model and provide reference Suggestions on construction of the marketing channel,has strong practical significance.