Research On Marketing Channel Tactics Of Lingnan Group Enterprisees

Distribution channel management is an importment part of marketing management. Competitive advantage is not only advanced technology but also strong ability of distribution. the literature on domestic and foreign study in marketing channel are examined and evaluated. Channel actuality and management issues of LINGNAN GROUP ENTERPRISEES are analyzed in this literature, combined with the research of whole industry. I draw a conclusion that distribution channel should be exploitated, channel conflict management should be strengthened and improve the channel efficiency.For analyzing the relevant problem systematically and completely, the aspects below will be mentioned in this literature.At first, the theory of distribution channel (DC) are described. DC concept, DC flows, DC function, DC management and Distribution channel conflict is included and so on.Secondly, Industrial control products are described and a review on the present marketing changes and the trends of technology development are gived. Thirdly, the actuality of corporation channel are discussed and the consume conduct are examined.Forthly, suggestion to exploit the distribution channel is raised and how to strength the management of channel conflict is introduced,How to improve the channel efficiency is discussed. I design the new distribution channel model and the internal organization structure. At the same time, I also have a brief introduction about the implementation of new model, as well as the new issues and corrective action.After making a deep analysis in the distribution channel of LINGNAN GROUP ENTERPRISEES ,I design the new distribution channel model. I wish this thsis could bring a little illumination and reference to other industrial control companies.