Research On International Business Development Strategies Of ZX Bank Harbin Branch

Constantly changing existing in domestic and foreign economic recently,foreign trade keeps on reducing.regulating restrictions become stricter.against such background,our country's international trade confronts with both opportunities and challenges.With the strategy of ‘Belt and Road Initiatives' of china and ‘Going global' of Chinese companies,and the policy of encouraging foreign exchange inflows,seizing the opportunities of industrial restructuring and upgrading,following up the requirements of trade and exchange rate hedging,etc.China's international trade still has a large development space.International business plays an important role as the main business of our country's banking service.With the continuous connection between China and the world economy,trade between countries goes deeper.The business philosophy of international business keeps renewing.Business varieties innovate constantly,making international business brings new opportunities for the development of commercial banks,meanwhile,bringing new bright spots for commercial banks' intermediate business income.ZX bank Harbin branch as the joint-stock commercial bank,since it opened international business in 2010,focusing on customer development,making the key products carrying out successfully,promoting the international business developing rapidly,raising our bank balance of market share,broadening the source of revenue,under the current market environment and policy opportunities.This paper introduces the current business development status and the problems and causes in the developing process,according to international business reality of ZX bank Harbin branch.Analyzing the advantages and disadvantages of its own international business by using analysis method of PEST and SWOT.Developing the strategies that confirm to the own development reality by summarizing and analyzing the internal and external environment and strengths and weaknesses existing.The specific development strategies includes product diversification strategy,brand strategy,serving customers strategy and product development strategy.On this basis,putting forward the development strategy implement safeguard measure.