Research On The Strategy Of Improving The Operational Capability Of The Electronic Channel Of Enterprise A Based On O2O

In the Internet and mobile Internet to promote the development of ecommerce,the state has imposed a policy of "speed up and fee down" for communications service providers,the market of communications industry users is saturated,and private capital has been allowed to enter the communications industry.There are development difficulties for enterprise A in the market operation and urgerntly need to carry out strategic transformation.020 is a new marketing model that integrates online and offline resources in depth.In recent years,020 has penetrated into all aspects of the domestic economy and residents' lives.The areas involved range from tourism services,catering operations,transportation,and convenience to the chain.The stores gradually expanded to traditional industries such as housekeeping services,beauty industry and education,which deepened the landing and interaction of the Internet and the mobile Internet industry.Many enterprises are also targeting this new marketing model and incorporating it into the corporate strategic transformation system.Therefore,by introducing 020,it provides development ideas for the strategic transformation of enterprise A,and helps enterprise to maintain their competitive advantages in market competition.This paper first analyzes the industry value chain and internal value chain of enterprise A by applying the basic theory of the value chain,analyzes the role and value of electronic channel in the enterprise,and proposes the operational capability of the electronic channel to be upgraded and the necessity of introducing 020.Afterwards,based on the theory of business process reengineering,an 020 pattern process reengineering program led by electronic channels was designed,and a comprehensive evaluation was conducted on the user-oriented evaluation index system constructed using fuzzy analytic hierarchy process,and finally,it proposes relevant strategies for improving the capabilities of electronic channels.This paper proposes three strategic proposals.The first proposal is to optimize the business process of the designed 020 model program.The second is to suggest that the personnel and organizations involved in the 020 model program should change their roles.The third proposal is to establish the internal business process of channel coordination assessment mechanism.