Research On The Development Of CreditEase' Personal Financial Business

In recent years,China's national economy continued to develop fast and stably,and the income level of urban and rural residents,especially urban residents,has been increasing rapidly,and the people's living standard has been gradually improved.According to the data of National Bureau of Statisticssince the reform and opening up,China's economy has grown at an average annual rate of 9.8%.Per capita disposable income of urban residents in 1978 was 344 yuan,and in 2017 it increased to 36396 yuan,increasing nearly 100 times.With the growth of economy and urban income,the remaining wealth after households' daily consumptionbeing satisfied was continually increasing.The total household assets continued to increase,and there were lots of free money difficult to allocate after daily expenses were met.Under the influence oflow interest rates,increasing investment awareness and various investment channels,the residents'household assets was developing fromsingle structure based on bank deposit to coexist diversified structure ofdeposits,securities and other forms of assets.At this time,all kinds of wealth management companies came into being.Unlike traditional financial industries,thirdparty wealth management centers have several distinct characteristics.First of all is the identity of the private sector,which as the unofficial status is still on the edge of policy supervision.The private sector background and the status of unofficial financial institutions on the one hand prevent them fromgetting general recognition of thesociety;on the other hand bring them vast space to growrapidly.In the second place,by learning from foreign experience,thirdparty wealth management centers introduce a new career "financial planner" in order to provide comprehensiveneutral asset allocation and investment financing consultation for all the propertied class.This concept is presented in close proximity to the wealth center of current traditional banks,but because of its "third party" neutral status it is more attractive.CreditEaseas the most popular domestic development momentum of the thirdparty financial institution,its development path and future trends has a major impact on the whole industry.Compared with the most well-known company in the industry Noah,CreditEase has morepopular customers and mainly focuses on urban middleincome families,while Noah preferthe richest people who are onthe pyramid's top.CreditEase' positioning will bring a wider market and more potential customers.This thesis willselect threefrom numerous operating cases,which are different in income levels and life cycle of personal financial planning,to analyze that howCreditEaseconducts family financial planning and makes pertinence optimized strategiesfor different background customers,by usingCreditEase' family asset allocation financial planning as the research object,takingfinancial principle as the fundamental basis,and combining with the basic principles of personal financial planning.