Research On The Development Strategy Of Small International Freight Forwarding Agent X Company

There is a large number of small and medium-sized international freight forwarding companies are active in China's freight forwarding market.These enterprises mainly serve the import and export business of small and medium-sized production enterprises by virtue of flexible and diversified service means,which provides great convenience for small and medium-sized enterprise products to go abroad.However,as competition in the freight market is escalating,the shortcomings of such enterprises have become increasingly prominent.There are some shortcomings such as low information level,single product,malicious pricing,etc.,which are not conducive to the healthy development of the industry.Strategic layout,a cycle that cannot be healthy for a long time.The short-term strategic layout of small and medium-sized freight forwarding enterprises has seriously affected the overall sustainable development of China's international freight forwarding industry.For international freight forwarding companies,it is especially important to study the development situation of the whole industry,recognize their internal and external environment,and then develop a development strategy that suits them.The X company to be studied in this paper is a small and medium-sized freight forwarding company in the traditional freight forwarding industry.In the new market environment,the traditional freight forwarding business as the company's main business has been unable to meet the growing needs of the company.Overcoming its own disadvantages,seizing market opportunities to find new business growth points,broadening the horizons to achieve sustainable development of enterprises,and developing strategic development plans for enterprises is extremely urgent.This paper takes the small freight forwarding company X as the main research target.Firstly,it collects relevant literatures at home and abroad,sorts out relevant research results,sorts out the existing theoretical context,and secondly,states the main business,basic functions and work of the international freight forwarding industry.Third,the PEST framework is used to explore the overall macro environment of the industry division,and the Porter Five Force model is introduced to specifically discuss the industry competition environment.Fourth,the X company is used as a research case,from operations,business,management resources and value chain.In the end,the SWOT analysis method is combined with the analysis results obtained above to summarize the advantages and disadvantages,opportunities and challenges of the refining company,and the internal and external key factor evaluation tools and QSPM matrix analysis tools are used to derive the company.The development strategy should adopt the WO reverse strategy.Specifically,it should be to form a strategic alliance,enhance the level of informatization,differentiate marketing and expand value-added services,and build leadership,strengthen network information construction,and change marketing concepts.And human resources and other aspects to build competitive strategy safeguards.Based on PEST analysis,value chain analysis and Porter's five-force model,this paper conducts in-depth research on X's external macro environment and internal environment of the company,adopts SWOT matrix model to formulate development strategy combination strategy,and adopts QSPM matrix to quantitative analysis.The perspective to make choices and assessments of development strategy options.This paper hopes that through the research on the development strategy of small freight forwarding company X,it can not only provide X company with a strong implementation development strategy system and corresponding safeguard measures,but also provide reference for other enterprises in the industry to promote relevant markets and The good development of the industry promotes the more benign development of the domestic freight forwarding industry.