| Importing and exporting have grown rapidly these years in China. The freight forwarders, the old industry, maintains its vigor till now. In the Ming Dynasty, Tianjin was called "the ferry of the emperor". More than ten years ago, China entered the WTO. Freight forwarding and trade restrictions on market access will be cancelled sooner or later. Foreign counterparts have aimed at Chinese enormous market for long time. Therefore, the competition has been fiercer. However, the domestic freight forwarding companies fail to innovate and provide wide variety and high quality service. They have not involved high value-added new area of logistics industry. If they did not develop the business, the competitive advantages will be gradually lost. It’s inevitable to fail to meet the needs of the large enterprises to logistics services. How will Tianjin freight forwarders change to develop effectively? Combined with Tianjin Port Logistics Development Co.Ltd.,, the article has quoted lots of management theory and tries to put forwards the corresponding development measures.Combined with the situation of China’s freight agent industry, the article uses the SWOT analysis, Potter analytical method, PEST analysis. It presents the industry development, business model, management techniques and business strategies of Tianjin Port Logistics Development Co.Ltd.,. By economics and statistics, the author analyses external and internal environment of the company. Through Boston matrix model, the author tries to put forward the development measures to meet the need of China’s freight agent industry for the company. |
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