Research On The Competitive Strategy Of ZT Company Under The Background Of Mobile Internet

Paper industry involves many industries,such as forestry,agriculture,machinery manufacturing,chemical industry,electrical automation,transportation,environmental protection and so on.It is an important industry closely related to the development of national economy.ZT company mainly produces newsprint,paper intermediary enterprise is a key customer of ZT company,the paper industry directly affects the change of ZT company.In recent years,with the development of computer technology,the Internet has become an important part of people's life,especially after the popularization of wide application of intelligent mobile phone and mobile Internet by the end of 2017,the global intelligent mobile phone users has exceeded 2 billion 600 million,with the intelligent mobile phone,electronic reader promotion and portable,more and more people begin to get news the information through the mobile client,mobile Internet has brought revolutionary opportunities and challenges to the traditional industries and industries.The traditional paper industry,paper by the hitherto unknown challenge.The print media industry market began to rapidly shrink,ZT company is also affected.How to survive and develop under the impact of the mobile Internet has become the core issue of China's major papermaking industry.The transformation and upgrading of the traditional paper industry is urgent.For the transformation of papermaking industry upgrading,the key lies in the combination of papermaking industry and how to better the Internet,is the core of the paper industry development strategy how,through the development of reasonable and feasible development strategy,operation and forward-looking,to realize the optimization of papermaking industry upgrading,to realize the combination of papermaking industry and the Internet,is the only way which must be passed the development of papermaking industry.Based on this,take the paper industry ZT as an example,try to find out the reference development strategy through the research and analysis of the company.This paper uses the combined method of theoretical analysis and case analysis,first the current situation of ZT development are analyzed,pointed out the basic problems of talent,capital and strategic positioning process of the development of ZT company is not clear and so on;the actual situation of ZT company's internal research and analysis,combined with the current trend of the domestic the paper industry in the development of the market,summed up the corresponding solutions.First,simple introduction of the mobile Internet,the effects brought by the mobile Internet and compared with PC Internet;second,the relevant theoretical knowledge about strategic management and competitive strategy;third,take the Potter five forces model and SWOT analysis of ZT company's current development situation and development environment;fourth,summed up the ZT company in the mobile Internet under the background of the specific competitive strategy measures and safeguard measures.