Research On The Development Strategy Of Yongan Jiulong Lake Agricultural Co.,Ltd

The development strategy is a major planning and strategy for the development direction,development speed and development ability of the enterprise,which is directly related to the future of the enterprise.Especially when the enterprise is faced with the expansion and development,it is more important.With the improvement of people's living standard,the demand of consumers has shifted from solving the problem of food and clothing to paying more attention to the quality of life and food safety.Agriculture is no longer a simple way to provide consumers with food,but the pursuit of quality of life and focus on health and safety of the first hurdle.The development of new farmers is to advocate and develop a healthy lifestyle,to defend the important driver of food safety.Frequent food safety issues in the background,in this paper,Jiulong Lake agricultural development in Yongan city as the research object,using the PEST analysis,SWOT analysis,mainly analyzes the general situation,Jiulonghu Jiulonghu company's internal and external environment,the company's development strategy Jiulonghu selection and development strategy implementation etc..It can be concluded that the company faces more opportunities than threats and the advantages outweigh the disadvantages.The company began to choose Jiulonghu from seed production chain of each link strict control,to build the whole industry chain development direction from the field to the water table "and the specific strategy implementation of security measures,so that food safety problems are the fundamental guarantee from the business model,which not only has certain practical significance to Jiulong Lake the company,is also a valuable reference for other colleagues.