The Research On Development Strategy Of Xiamen Grain Reserves Group

Grain is one of the important strategic materials,the relationship between national economy and people's livelihood and government departments at all levels pay more and more attention to the food market stability and development of the relationship between the social stability and economic development,it is essential to realize the "China dream" the basis and prerequisite.Traditional state-owned grain enterprises are influenced by historical factors,and there are many backward factors that restrict the development of enterprises,which need to be further developed to enhance competitiveness.Xiamen grain reserve group,as an important state-owned grain enterprise in xiamen,is responsible for the grain ration of 4 million xiamen people and the security of the food market in xiamen.From the background and significance of the research topic,this paper clarifies the significance of the research.From the strategic management of the theoretical basis for the development history and the relevant analytical tools,described by macro environment analysis models such as PEST analysis,five model analysis to the enterprise in the macro,meso and micro environment in detail analysis,clear enterprise's own reality and facing the survival environment,using the SWOT analysis method from the strengths,weaknesses,opportunities and threats four aspects of Xiamen grain reserve group diagnosis analysis,concluded four alternative strategy,through quantitative strategy evaluation matrix QSPM objective to choose a suitable for the diversified development of the enterprise strategy.According to the actual situation of Xiamen grain reserve group and facing the new situation of the new situation,put forward detailed diversified development strategy,from foreign capital expansion joint,develop a new field of grain and oil market,promoting reasonable investment of upstream and downstream industry chain layout,storage facilities and technology upgrade,to perform comprehensive cultivation of talents,etc.The implementation of the diversification strategy will also be guaranteed through policies,management and resources to ensure the smooth implementation of the future development.Through this topic research,for the change of state-owned grain enterprises bound forward all kinds of factors,for the reform and development,realize common development and prosperity of grain market economy,to maintain the common goal of food security.It is hoped that this research will play a constructive role in the development of Xiamen grain reserve group and provide reference for state-owned grain enterprises in other regions.