Research On The Diversification Strategy Of Shandong Finance Letter Financing Guarantee Corporation

In recent years, China’s macroeconomic development enters into the downstream channel.Influenced by scale, enterprise development stage and other factors such as bank and other financial institutions’ requirements for business loans interms of collateral, domestic enterprises especially small and medium enterprises have difficulties in financing.This requires more guarantee corporation to provide support for enterprise credit financing.Objectively, it brings a big opportunity for the development of the security industry.However, the economic downturn, especially the fund chain fracture risk and enterprise mutual protection circles risk sweeping the nation in the past two years of form very big impact to fund safety.Income and risk does not match allows guarantee corporations in no way to ensure profits, thereby limiting the development and growth of the guarantee corporations.In order to solve this problem, it is of very great practical significance to implement the diversified development strategy of the guarantee corporation, and break through the bottleneck of the development of the security industry.In this paper, we will explore a diversified development strategy for the Guarantee Corporation from the point of view of enterprise diversification strategy.This paper expounds the background, significance, content and method of the research, and the innovation and shortage of this paper.This paper discusses the basic principles of strategic management, strategic coordination theory, blue ocean strategy theory, and other important strategic management theories.As well as the basic theory and literature, which is closely related to the research of the development strategy of the financing guarantee enterprises, as the theoretical basis of this paper.On the basis of theory, this paper analyzes the specific circumstances of the financial trust, and analyzes the internal and external environment. Then it studies the diversification strategy choice of the Guarantee Corporation, the feasibility and necessity of the development of the security, asset management, financial leasing and P2P financial integration by using the value chain and profit chain analysis.Based on this, the paper discusses the guarantee of the diversification strategy of the financial information company from the aspects of decision support system and function support system.