Study On Marketing Strategy Of Yunnan Jinhuifeng Oil Co.,Ltd.

With the rapid development of the economy,people's living standards are constantly improving and consumers 'health requirements are higher and higher,so that small packaging edible oil market in China began to develop.At present our country edible oil development momentum is good,but the prospect is worrying,most edible oil enterprises do not pay much attention to enterprise brand construction,product homogenization competition is serious,marketing activities lack long-term planning,blindness is stronger.It is an urgent problem for most edible oil enterprises to make a scientific and reasonable marketing plan.Yunnan Jinhuifeng Oil Co.,Ltd.is a manufacturer of processed edible oil.How to make effective marketing strategy in the face of the current fierce market competition has become an urgent issue.Based on the research method of combining theory and practice,this paper selects Yunnan Jinhuifeng Oil Co.,Ltd.as the research object.First,it makes full market research to Yunnan Jinhuifeng Oil Co.,Ltd.Market segmentation and positioning of the company,so as to put forward a set of marketing strategy,from product strategy,price strategy,channel strategy,marketing strategy four aspects integration marketing strategy,by improving personnel training and marketing team building,establishing sound pay management and incentive mechanism,fostering corporate culture to enhance corporate cohesion and other safeguard measures,using advanced media to promote and market products.Formulate marketing combination strategy,cause consumer purchase desire,promote benign competition of edible oil enterprise.Based on the analysis of marketing environment of Yunnan Jinhuifeng Oil Co.,Ltd.this paper finds out the problems and analyzes the problems,and finally systematically constructs the marketing strategy of the products of the company.