Study On Profit Model And Financial Evaluation Of Innovative Enterprises

Since Schumpeter proposed the word innovation,corporate innovation activities have become increasingly important in the development of the global economy.The domestic enterprise innovation system points out that the innovation main body of an innovation-oriented country is an enterprise,and to achieve national innovation,the enterprise must first innovate.Innovative enterprises refer to the organizations that rely on the creation of new technologies,new products,new services,new processes,new markets,etc.to achieve survival and development.This article is based on the traditional enterprise theory,the theory of innovative companies,Ricardo rent,Schumpeter rent,profit model theory and accounting basic theory,through the use of financial indicators for the traditional enterprise Lingrui Pharmaceutical and innovative enterprise Yunnan Baiyao comparative analysis.Draw the following conclusions:1.Innovative enterprises rely on the creation of new technologies,new products,new services,new processes,new markets,etc.to survive and develop.They are suitable for the socio-economic conditions in which technological and industrial chain changes are accelerated.They are in a truly modern sense.enterprise.Modern enterprises are organizations with experts as the main body and knowledge innovation as their main activities.Enterprises are driven by innovation and development.The source of profits is Schumpeter rent.2.The profit model is the key to modern innovative companies relying on innovation for profitability.Through qualitative research and analysis,the profitability model of Yunnan Baiyao is based not only on physical assets,but also on intellectual property rights,using intellectual property rights in cooperation with others and brand derivation.The cross-border management of products consists of three modules.Intellectual property rights management determines the scope of innovation and the potential market size,determines the direction in which companies realize the upgrading and management of intellectual property rights,andthe cross-border operations of branded derivatives determine the company's access to external market share.,achieve diversified operations,expand branding,and accelerate corporate transformation.3.This article reorganizes the previous research on the profit model,and uses case analysis to conclude that the innovative enterprise--the financial characteristics of Yunnan Baiyao: the ratio of fixed assets to total assets of innovative enterprises in the asset structure is relative to that of non-innovative enterprises.Smaller,the ratio of current assets to total assets is higher than that of non-innovative companies;the gross profit margin for removing marketing expenses from operating profit is higher than that of traditional companies;the quality of earnings is higher than non-innovative companies and marketing costs The proportion is lower than non-innovative companies.In a word,through the case study,the application research of innovative enterprise theory has been deepened,which provides a reference for enterprises that want to take the innovation drive.