The Case Study On Business Development Strategy Of TZ Education Company

The Internet originated in the United States,the first application in military,widely with the development of technology applications,and in the world within the scope of application,Internet shortened the time of information transmission,also shortened the distance between people,a lot of information in the form of several dozens of times before explosive appear in front of people.The Internet has changed people's communication way,from all walks of life has been a lot of "Internet +" economic model,"Internet +" of the traditional industry to subv-ert the traditional economic model,completed the industry transformation and upgrade.The Internet changed people's communication,but also changed the pattern of information transmission,in the "Internet + study abroad" before the arrival of this innovation mode,traditional industry study in the right way is to use information and geographical information and so on,through the intent to help students to apply for foreign school collect the intermediary commission and some of the school application,become the main profit model.And on "Internet +" against the background of study in the Internet platform is innovation,to upgrade customer service experience and experience,to provide services to customers,matching study abroad scheme,break through the geographical and time constraints.TZ education is the only large Internet education enterprise in northeast China.It has been ten years since its founding,and it has experienced different stages during its development.At start up,mainly through the free Internet channels,including search engines,such as obtaining customer resources,for profit,by means of free main intention country for Japan,and in a short period of time has quickly become the first domestic Japan study abroad.But with the development of the company and the change of the study in domestic market,TZ education industry transformation is imminent,and the company has also had two big bottleneck,is now developing a,how to get the main business by the Japanese market to Europe and the United States;Second,how to expand the single Internet channel and establish a sustainable closed-loop development mode of "online + offline".This article through to TZ education of Japan and the U.S.market transformation,as well as the development of the market analysis and case study,explore and summarize the current main problems,and combined with market related theory as the guiding theory,put forward practical targeted,strong operability countermeasures and Suggestions,in order to promote industrial upgrading and transformation of the enterprise.