International Business Promotion Strategy Of The Agricultural Bank Of China (ABC) Quanzhou Branch

The internationalization of banks business refers that banks set up branches and undertake extention and operation overseas while maintaining their domestic financial businesses to confront the competitive situation,pursue profits and satisfy their needs of further development,transiting from self-imposed isolation to opening.When our commercial banks are taking their ways of internationalization,the Industrial and Commercial Bank of China(ICBC)and the Bank of China(BOC)have found their stable overseas markets.As for the Agricultural Bank of China(ABC),it began a little bit later but is taking an active part in changing to explore the road of business internationalization with ABC,Quanzhou branch's characteristics along with RMB internationalization,enterprises "going-out",the Belt and Road and construction of free trade areas.Nowadays,we are in an economic and financial globalization world.In the background of gradual opening,it has an important theoretical and practical meaningful for of Agricultural Bank,Quanzhou branch to combine regional characteristics and how to achieve increasing international business research.In order to adapt to changes in the market and changeable economic situation.This paper base on the global financial environment,Quanzhou local characteristics,customer structure and so on,comparing the combining and lastest data.At the same time,I take an example from the same occupations and analyze the current international business stations of Agricultural bank of China,Quanzhou branch,which provide a targeted and Operational suggestions.I suggest that Quanzhou branch of Agricultural Bank should base on the local market to develop business,beginning with clear product positioning,the optimization of service scheme,the increase of service mode,the change of the employee plan and the improvement of business efficiency to increase the level of business of Agricultural Bank of China,Quanzhou branch,So as to achieve international market share.