Contextual Strategy Model Construction And Case Studies From The Perspective Of Entrepreneur Theory

This paper aims to build a new strategic management model-"contextual strategic management model." The essence of this strategic management model is to increase the analysis of entrepreneurs' “subjective belief dimension” on the basis of two “objective dimension analysis” of the mainstream “market structure schools” and “resource-based schools of thought”,emphasizing the conditions of uncertainty.Under the entrepreneurial philosophy driven strategic management.The reason for studying this topic is that there are two fatal flaws in the current strategic management theory based on neo-classical economics.First,it ignores the crucial role of the entrepreneur's concept in the process of strategy formulation under uncertain conditions.Second,the environmental uncertainty is underestimated.The strategy formulation does not include the entrepreneur's perception of the environment's uncertainty and the concept of coping.In order to overcome these two defects,the following questions need to be studied: 1)What should be the theoretical basis of strategic management? 2)Are there several basic categories of entrepreneurs' beliefs and coping strategies for uncertainty in the process of strategy formulation? 3)What kind of implementation framework can match the entrepreneur's beliefs and ideas with the internal and external environmental analysis of the company to make effective strategic choices? The answers to these three questions constitute the core research content of this paper.The basic research method used in this paper is the case analysis method.The main contributions of this article are: 1)The theoretical basis of strategic management is based on the rational kernel of the neoclassical school,the Austrian school of economics and the behavioral school of economics,and the theoretical basis of traditional strategic management has been revised;2)A Based on the internal and external environment analysis of the enterprise,the strategic attitude model driven by the strategic attitude of the entrepreneur includes three dimensions: internal resources,external environment,and entrepreneurial strategic attitude.Each dimension can be scaled to three levels to include the enterprise.The various internal and external environmental conditions faced by the enterprise and the strategic attitude of entrepreneurs to deal with uncertainty.The match between the "subjective dimension" of entrepreneurial strategic attitude and the "objective dimension" of traditional competitive strategy can form multiple context(contextual modules);3)27 basic context strategies are proposed.The entrepreneur's strategic attitude is divided into: shaping the future type,adapting to the future type and preserving the strength type.Each strategic attitude can be matched with the analysis of the internal and external environment of the company to form 27 basic context strategies.The 27 kinds of context strategies are uncertain.The strategic management under the conditions provides an analysis model;4)The effectiveness of the proposed contextual strategy model is verified through a number of classic cases.