Research On Marketing Innovation Of Cattle Tour

Under the background of the current age of the Internet,the Internet giant baidu,alibaba,tencent saw the tourism e-commerce industry development trend,tourism industry market power layout in succession,ali launched taobao travel,baidu launched baidu travel,tencent launched tencent tourism;See the tuyere jingdong mall,Su Ningyi buy also launched jingdong travel online travel channel,ctrip,where the old Internet e-commerce travel sites have us listings,honeycomb,donkey mother day travel sites such as the original single business travel guides to other business development as well as the reality,travel tips,translation,such as balloon trip travel the appearance of the APP.The combination of the Internet and travel more and more closely,the free line become nowadays youth travel trend,the probability of outbound tourism holiday become the preferred more and more big,the weekend parent-child swimming around more and more hot,all kinds of signs that tourism electronic commerce market scale is growing.This article through to the way the cow net depth reading of tourism marketing strategy and marketing strategy,at the same time learn from the experience of the excellent tourism enterprise marketing strategy method at home and abroad.In view of the present way cattle travel network marketing innovation of brand,product homogeneity serious problems such as limited.Through innovation,brand marketing strategy,through the new marketing mode will be brand into the consumers' mind.At the same time,through the form of joint marketing will integrate the advantage resources.Innovation quality of service,direct demand pain points to optimize service process,random strain according to user demand,let the customer to make decision more quickly and meet their needs.Continuous innovation of tourism products,pay attention to product quality,ensure the service quality of tourist products,maintain customer viscosity.To enrich tourism electronic commerce enterprise marketing strategy and marketing strategy innovation theory,to promote our country tourism electronic commerce differentiation and diversification.